How to Make Money From TikTok in Nigeria (2025 Guide)

How to Make Money on TikTok in Nigeria (Step-by-Step Guide)

TikTok is no longer just an app for funny skits, dancing, and viral trends — it has grown into one of the biggest platforms where people all over the world, including Nigerians, are making real money. The good news is that you don’t need millions of followers to start earning. With the right strategy, creativity, and consistency, you can build income streams on TikTok.

Here are 5 powerful ways Nigerians are making money on TikTok — and how you can do the same:

1️⃣ Join the TikTok Creativity Program

The TikTok Creativity Program is TikTok’s official way of paying creators for their content. If your videos get lots of views, TikTok rewards you with money.

Requirements to join:

At least 10,000 followers

At least 100,000 video views in the last 30 days

Once accepted, TikTok pays you based on how well your videos perform (views, engagement, watch time). The more engaging and viral your content is, the more you earn.

 Example: A Nigerian comedy skit maker who posts short funny videos can easily hit 100k views if the content is entertaining enough.

2️⃣ Promote Your Business or Services

You don’t have to rely only on TikTok paying you. You can also use TikTok as a free advertising tool for your own business.

If you sell:

Food (e.g., shawarma, jollof rice packs, pastries)

Fashion (e.g., thrift clothes, Ankara, shoes, bags)

Beauty products (e.g., wigs, skincare, makeup)

Services (e.g., hair braiding, makeup, teaching, or even digital services like graphic design)

TikTok can help you show your products or skills to thousands of people without paying for ads.

 Example: A food vendor in Lagos can post short clips of how they prepare shawarma, with mouthwatering visuals. People in the area will see it and order.

 Example: A hairstylist in Abuja can post braid transformation videos. Followers in Abuja will reach out for bookings.

3️⃣ Brand Deals & Sponsorships

Brands are always looking for influencers to promote their products — and you don’t need 1 million followers to qualify. Even with 5,000–10,000 active followers, you can start getting deals.

The key is to have an engaged audience. Brands care about how much influence you have, not just the numbers.

Example: A skincare brand may pay you to review their product.

Example: A clothing brand may send you free outfits to wear in your videos (plus payment).

This is one of the biggest income streams for Nigerian TikTokers right now.

4️⃣ TikTok Live Gifts

When you go live on TikTok, your followers can send you virtual gifts. TikTok then converts these gifts into coins, and coins can be turned into real money.

This method works best if you have a community that enjoys interacting with you.

👉 Example: A Nigerian motivational speaker on TikTok can go live, share advice, and receive gifts from supportive followers.

Affiliate Marketing

This is one of the easiest ways to earn money without having your own product.

Here’s how it works:

Join affiliate programs like Jumia, Konga, Amazon, AliExpress.

Promote products in your TikTok videos.

Put your affiliate link in your bio.

When people click and buy, you earn a commission.

 Example: If you review beauty products and recommend a lipstick, you can drop your affiliate link in your bio. Anyone who buys through it gives you commission.

This is perfect for students, stay-at-home mums, or anyone who wants to earn without starting a business.

Tips to Succeed on TikTok in Nigeria

1. Post Consistently – Aim for at least 1–2 videos daily. The TikTok algorithm favors active creators.

2. Use Trending Sounds and Hashtags – Jump on viral songs and challenges to get more reach.

3. Keep Videos Short and Engaging – 15–30 seconds works best. Hook viewers in the first 3 seconds.

4. Show Your Face or Voice – People connect more with humans than faceless slideshows.

5. Engage With Your Audience – Reply to comments, ask questions, and create content based on what your followers like.

6. Niche Down – Focus on a specific area like food, fashion, comedy, or motivation. TikTok promotes clear niche pages.

Conclusion

TikTok is no longer just for fun — it’s a powerful money-making platform in Nigeria. From the Creativity Program to brand deals, affiliate marketing, and using TikTok to grow your own business, the opportunities are endless.

The secret is consistency + creativity. Don’t wait until you have thousands of followers. Start small, post daily, grow your audience, and the money will follow.

If you commit to the process, you can turn TikTok from just entertainment into a side hustle or even a full-time income source.